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Appointment setter

9 processes in this role

Appointment setters, sometimes called SDRs or setters, contact and qualify leads and book them onto a closer's calendar. Speed and persistence decide their results, and both are automatable. Reading intent, handling objections and building enough trust to get a booking still sit with a person.

O*NET occupations: Telemarketers (41-9041.00). The scenarios below add up to 72.5 hours a week, but they describe different businesses, so do not add them for your own.

Process	Automatable today	Hours back / week
Call notes and CRM logging Yes.	81%	14
Contact data enrichment Mostly.	78%	12
Social DM appointment setting Partly.	44%	9.5
Appointment reminders Yes.	82%	7.5
Speed to lead Mostly.	65%	7
Lead follow-up Mostly.	61%	7
Lead qualification Partly.	60%	6.5
End-of-day reports Mostly.	68%	6
No-show follow-up Yes, largely.	69%	3